
By 1997, Timbaland was already an established music producer. He’d produced records for Jodeci, Usher, 702, and had production credits on the Above The Rim and Dangerous Minds soundtracks. He produced Ginuwine’s debut album, The Bachelor, and a large chunk of Aaliyah’s (RIP) One In Million album, and might I add, both projects went double platinum. ‘97 would see him producing tracks for Snoop Dogg, Babyface, the tantalizing SWV record, “Can We” from the Booty Call Soundtrack, and the entirety of Missy Elliott’s impressive debut album, Supa Dupa Fly. To this point, we’d heard Timbaland spit a rhyme and adlib on a few of the records he produced, but he was getting ready to take his little pastime hobby much further.
Timbaland and Melvin “Magoo” Barcliff met as teenagers growing up in Virginia. The duo was in a group called S.B.I. (Surrounded By Idiots), which also included two other guys, one you may have heard of: Pharrell Williams, who I also recently discovered is Timbaland’s cousin. S.B.I. dissolved before anything materialized, and Timbaland would proceed to blow up as a producer. But once he established himself in the game, he would reunite with his homeboy, forming Timbaland and Magoo, releasing their debut album, Welcome To Our World, at the tail end of ‘97.
Naturally, Timbaland would handle the production on WTOW, which would include cameos from his Blackground crew: Missy Elliott, Aaliyah, Ginuwine, Playa, and more. The album produced three singles, received positive reviews from critics, and earned the duo a platinum plaque.
I was far removed from the secular hip-hop scene when WTOW dropped. This is my first time entering Timbaland and Magoo’s world, and I’m hoping it’s a pleasant experience.
Sadly, Magoo passed away from a heart attack on August 13, 2023. May he continue to rest in peace.
Beep Beep – Timbaland introduces himself, talks a little shit, introduces a few of his crew members, talks a little more shit, and rambles on for over four minutes about absolutely nothing. At least he left a smooth groove for the listener to enjoy along the way.
Feel It – More solo Timbo. He spits what sounds like a patchwork freestyle over the course of three verses, which he proudly lets the listener know during the last verse was done without cursing (Gold star for Timbaland!). Tim’s rhymes were pretty bad (dude actually rhymes “jam” with “jam”), but the instrumental is full of his signature mobbable VA funk, which you can try to resist, but resistance is futile.
Up Jumps Da’ Boogie – This was the lead single. Timbaland, Missy Elliott, and, for the first time tonight, Magoo come together for this wild and zany cipher session, while the lovely Aaliyah serves as their hype woman, singing the hook. Magoo kicks things off, and I couldn’t help but immediately notice his vocal tone is similar to Q-Tip’s, only more animated. The trio goes back-to-back-to-back for two rounds, all using the same stuttering cadence throughout. Their rhymes give free-spirited mixtape vibes and their chemistry is alluring (and in a rap era where a lot of rappers were acting like money grew on trees, it was nice to hear Timbo show a little modesty when he asks his homeboy not to slam his car door because “it costs too much money to get that shit fixed, I need all my money to pay my bills with”). Tim scores the entertaining affair with wacky synthetic wah-wahs, mid-tempo drum claps, and a discreet yet lively bass line that suits the threesome’s rhymes perfectly.
Clocks Strikes – This was the album’s third single. Magoo and Tim tag team the mic, and it becomes crystal clear that Timbaland rhymes better when Magoo is present. Yet Magoo easily outshines his partner, thanks to his clever metaphors, similes, punchlines, a touch of self-deprecation, and a versatile flow. Tim backs their playful banter with an irresistible, layered backdrop full of soul and funk, and the dope background harmony only enhances this musical experience.
15 After Da’ Hour – Sticking with the “time” song title theme, Tim and Magoo each share a day-in-the-life narrative, centered on fifteen minutes after each hour. Magoo fares better with the concept than Timbo (who, at one point during his verse, embarrassingly continues to rhyme “fifteen” with “fifteen”), but ultimately it’s a miscalculated idea for both parties (so much so that Timbaland even acknowledges the concept is cheesy at the end of his verse). On the bright side, if you are willing to overlook the corny concept, the electric guitar loop will keep your face scrunched up while the strong drums sneak up on you and kick you in the face.
Ms. Parker – Quick skit. “I wanna hear that new song by the boot boy and the cartoon character” is hi-larious.
Luv 2 Luv U (Remix) – Over an instrumental that sounds like it could be the father to the instrumental for Missy Elliott’s “Freak On,” Timbaland and Shaunta exchange raunchy pleasantries. Magoo chimes in but never fully commits to the freaky theme, so instead of it being a threesome, it sounds more like Magoo watching Tim and Shaunta bump uglies. Regardless, I found Timbo and Shaunta’s pornographic paragraphs (more so Shaunta’s) enticing. I also enjoyed the hard beat (no pun), but it didn’t need to go on for three additional minutes after the last verse ended.
Luv 2 Luv U – As he should have for the remix, Magoo sits the O.G. mix out and lets the two lust birds (Timbo and Shaunta) verbally tear each other’s clothes off and go at it like wild animals (by the way, “Club Clit” sounds like an amazing place to hang out). The R&B trio, Playa, resurrects the chorus from Donna Summer’s classic “Love To Love You Baby” for the hook, while groovy drum claps and sexy strings set the mood for passionate love making, or hardcore fuckin’. Pick your pleasure.
Smoke In Da’ Air – Timbo and Magoo are joined by Playa, and the boys have nothing but women and weed on their minds. Or as Magoo so eloquently puts it: “You know we got plenty smokin’, hopin’ for pussy pokin’.” This is easily one of the least entertaining moments on WTOW.
Intro Buddha – The Boodah Brothers (Big B and DJ Law) were legendary hip-hop radio hosts on 103 JAMZ in Virginia back in the nineties and early 2000s. Sadly, DJ Law passed away in 2010, and Big B passed away in January of 2026. Timbaland gives them their flowers while they could still smell them on this track, allowing them to share a few words before he gets off a horrible verse over a darkish backdrop that barely registers (Tim says “My rhyme style” three times in a fourteen-bar verse, and what the hell does “My pockets get fatter than Jacob on twenty ladders” mean?).
Peepin’ My Style – Yet another Timbo solo joint. The backdrop is beyond tough, but the bars get pretty horrendous over the course of his three verses. Or as Timbaland felt the need to point out at the end of the song: “two verses, the first verse repeats itself.”
Writtin’ Rhymes – I believe they meant to title the song, “Writin’ Rhymes,” but whatever. Tim sits this one out (well, not really, he does add ad-libs), leaving Magoo to share the mic with Troy Marshall, whose rap voice and cadence sound eerily similar to Mos Def’s, though his bars aren’t nearly as potent. Both rappers sound decent rhyming over the pulsating drums and callous guitar loop. I could have done without the corny Mary J. Blige/K-Ci Hailey inspired hook, but it’s still a solid track.
Deep In Your Memory – This is Magoo’s lone dolo record on WTOW. He sounds hungry, locked in, and agile (at least for the first two verses, I don’t know what the hell he was doing on the last one), giving his best performance of the night over Tim’s bouncy backdrop with a marvelous guitar loop as its heart and soul. This is definitely one of my favorite records on the album.
Clock Strikes (Remix) – Like Busta Rhymes would do for the “Turn It Up (Remix),” Timbo builds this instrumental around the Knight Rider theme song. Tim sandwiches a verse in between two Magoo sixteens, which wasn’t necessary, as Magoo sounds great all by himself, dropping hysterical pop culture one-liners and witty punchlines (I literally lol every time I hear Magoo’s Coming To America reference: “His mama named him Clay, Imma call him Clay”). From the rhymes to the goofy hook, the duo sounds like they’re having a ball on this track, and the feeling is contagious.
Sex Beat (Interlude) – Timbaland tries to seduce the ladies with a few words (offering to lick toes while pulling off tight Girbauds) over some “take off your drawers” music. I wasn’t the target demo for this sexy interlude, but I dug the strings that come in during the mid-way point.
Man Undercover – Aaliyah takes the spotlight as she sings praises to her undercover man, which is not the same thing as a down-low brother. Missy helps with background vocals, and Timbaland spits a flossy throwaway verse that completely contradicts the low-key kind of brother Aaliyah describes during the song. All in all, this was a breezy R&B-flavored bop.
Joy – Sticking with the R&B mood, Ginuwine and Playa take center stage to croon the objects of their erections out of their panties. Again, Magoo gets overlooked for the rap verse, and Static Major (RIP) takes the opportunity to spit a generic, beyond pedestrian rhyme. Ginuwine & Company’s lyrics are full of cliche fluff, but their harmonic hook, combined with Tim’s airy, synthesized soul, sounds like a piece of audio heaven.
Up Jumps Da’ Boogie (Remix) – Magoo, Tim, and Missy join forces again to close out WTOW with a remix of the lead single. Timbaland’s groovable backdrop comes with new bars from the trio as well (Magoo arbitrarily dissed Madonna on the O.G. track, and Cindy Crawford catches a random shot on the remix). I like the instrumental on the remix better than the original, but the bars and chemistry were stronger the first go round.
Let me start off by saying, Timbaland is a bold-faced liar. During the intro (“Beep Beep”), he claims this is “Magoo’s album featuring me, Timbaland.” But a few good listens through, and it’s clear that this is a Timbaland album with guest features from his friends, which includes Magoo. Of the album’s first eleven tracks, Magoo only appears four times, and on two of the four records (“Up Jump Da’ Boogie” and “Luv To Luv U (Remix)”), he’s forced to share the mic, not only with Timbaland, but with another guest (Missy and Shaunta, respectively). Out of the album’s eighteen tracks, Magoo has one solo record. Meanwhile, Timbaland gets a handful of dolo joints and appears on every track. But whether it’s billed as a Timbaland & Magoo album, a Timbaland album, or a Timbo and friends album, it’s a thoroughly entertaining listen.
Timbaland will never be put in the discussion for best producer on the mic, and I’m sure he’s fully aware of that. Yet, on WTOW, he delivers his embarrassingly bad-to-mediocre-at-best rhymes with a playful confidence that makes them easier to digest. On the flip side, Magoo, who may sound like a Looney Tunes character, can really rap. His lighthearted rhymes are full of wit and comic relief, and his diverse palette of flows, unique voice, and charisma will hold you attentive for his lyrical hijinks.
What Timbaland lacks in lyrical ability, he more than makes up for with his beats. His secret weapon is his drums, which are almost always the dominant element in his production and often come with an exotic drum breakdown. Well-played synth sounds and dope funk and soul loops play a secondary role, but they all come together to form some pretty fire production from the VA representative (random thought: Pharrell vs Timbaland would make for an intriguing Virginia Verzuz).
The world Timbaland and Magoo live in on their debut album is free of gangsta babble, thug posturing, and material worship. Political agendas and overtly conscious messaging don’t reside there either. Only party themes, carefree fun content with small dosages of misogyny and objectification exist on their planet, all scored by gobs of Timbaland beauties and bangers. Welcome To Our World is a refreshing and impressive debut from the boot boy and cartoon character, and I’m thankful I finally got an invite.
-Deedub
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